Growth Path
New Lipton HK Style Gold instant 3 in 1 Milk Tea
TV ads – 1998
Behind the scenes
I’m not a hairstylist but seems it was a nice haircut
Adidas Kobe
Window Display – 2001
K-SWISS DARWELL US Limited Edition
Window Display – 2002
Konica Minolta HK Sai Kung Shop
Shopfront project – 2004
Konica Minolta HK Sai Kung Shop
Shopfront final – 2004
Standard Chartered Bank HK MK Branch
Shopfront project – 2005
Fat Boy Rugby 10’s / Mini Rugby
Manila – 2006
World Ice Hockey 5’s
Hong Kong – 2007
The Hong Kong Cricket Sixes
Keep doing what I love – 2009
The Hong Kong Rugby Women’s 7s
Japan team – 2010
Factory Life
The calm days are shining – 2018
My Profile
HELLO
我是Anthony，叫我Antz都可以，來自香港。
關於我的設計經驗，不經不覺已過20多年; 自17歲左右開始半工讀平面設計，其間做過電視廣告與視覺效果、平面廣告、櫥窗設計，毅然轉做運動制服及悠閒服裝設計; 在2018年再轉做全職自由設計師直至現在。
曾經有人問我：當你由平面廣告設計轉做運動服裝設計有什麼分別？
我認為：所謂設計，即 ” 設想和計劃＂ >>「 設想是目的，計劃是過程 」，指的是 「 有目標和計劃的創作行為及活動 」。 原意是「 設置擺放其元素，並計量評估其效用 」。根據不同國家丶地方的傳統或現代的文化元素， 基本上同樣可以混合使用在設計裡 。
簡單來說：大概在於不同的物料或平台上的設計表達；當然，箇中的細節還是要用心去摸索！但同樣的是，都離不開「 概念與創意 」。
I’m Anthony or call me Antz, and come from Hong Kong.
I have been designing for more than 20 years. I started working-study graphic design when I was about 17 years old. During this period, I did TV commercials and visual effects, print ads, and window display design, resolutely switched to sportswear and leisurewear design; in 2018 Turned into a full-time freelance designer until now.
Someone once asked me: What is the difference when switching from print advertising to sportswear design?
I think: design, that is “task and plan” >> “the task is the purpose and the plan is the process”, refers to the “creative behaviour and activities with goals and plans”. The original intent is to “set and place its elements, and measure and evaluate their effectiveness.” According to the traditional or modern cultural elements of different countries and places, they can basically be mixed and used in the design.
To put it simply: it probably lies in the design expression on different materials or platforms; of course, the details in the scorpion are still desired! But the same is to touch “Concepts and Creativity.”
Antzdesign 